Why do watches "smile" on photo?

Ever wondered why the hands on a wristwatch are always positioned at 10:10?

Mostly it’s an aesthetic choice.

Here’s why:

  1. 10:10 is a symmetrical position. We, or should I say our brain, tend to like all things symmetrical.

  2. With the hands on a “10:10” position, all other features of the dial are clearly visible. Look how beautiful our LESCAUT 1987 branding fits perfectly between the two hands.

  3. Last but not least, the watch looks “happy'“ when the hands are smiling. This is a subtle way for the watch to send a message of positivity and joy to its owner.

Did you know?

In the 1920’s and 1930’s most watch manufacturers used the position “8:20”, which looks more like a frown. According to research in the NYTimes, the TIMEX company eventually decided to “turn the frown upside down”.

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