Ever wondered why the hands on a wristwatch are always positioned at 10:10?
Mostly it’s an aesthetic choice.
Here’s why:
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10:10 is a symmetrical position. We, or should I say our brain, tend to like all things symmetrical.
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With the hands on a “10:10” position, all other features of the dial are clearly visible. Look how beautiful our LESCAUT 1987 branding fits perfectly between the two hands.
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Last but not least, the watch looks “happy'“ when the hands are smiling. This is a subtle way for the watch to send a message of positivity and joy to its owner.
Did you know?
In the 1920’s and 1930’s most watch manufacturers used the position “8:20”, which looks more like a frown. According to research in the NYTimes, the TIMEX company eventually decided to “turn the frown upside down”.